Privacy Clusters are GDPR, CCPA, HIPAA, and COPPA Compliant
Privacy Clusters checks all the compliance boxes neatly, allowing you to build targeted marketing strategies around a solution that is fully compliant worldwide and will be for the foreseeable future. Reach audiences based on observed behaviors, without risking public trust.
What are Privacy Clusters?
Privacy Clusters are stable, mathematical groupings of approximately 3-8 individuals where all observed behaviors and activations occur across the entire cluster, preserving individual privacy and allowing far better targeting accuracy than contextual or other broad mediums can offer. Privacy Clusters are the evolved future of 1-to-1 targeting.
Since Privacy Clusters are cookieless, view-through conversions on iPhones and iPads are back. A simple tag deployment within the creative and on the conversion pages will allow you to identify the number of conversions influenced and improve your reported ROI. Track any conversion on any device, including Apple Devices!
Companies blasted messages to a broad, undefined population hoping that someone would be interested.
Individuals were tracked, monitored and recorded with limited consent by 3rd parties on the internet.
3rd party data companies are quickly losing the legal ability to target individuals online and major companies like Apple and Google continuously increase restrictions on cookie tracking.
Clients maintain the high-quality targeting and advertising efficacy they are used to, without compromising the individual's privacy.